Creative Samples
As a full-stack marketer, I focus on the digital, data, and creative sides of marketing.
Optimizing conversion rates and reducing CAC are vital to driving revenue, and it's the world-class creative that truly makes great brands. With a data-driven creative approach, I focus on shaping culture in the pursuit of profitability. Below is a sampling of the creative work all backed by integrated digital marketing.
Brand Campaigns
Holiday: Take Control of Your Recovery
Euro 2020: Cristiano Ronaldo
TheraFace Launch: Love Your Face
Sports Marketing
March Madness 2022: Therabody
NFL Engagement Campaign 2021
UEFA Champions League: Nissan Global
Olympics: Usain Bolt
Super Bowl LIV - Olay (TV commercial not available)
TheraFace - Full-funnel campaign launch
Beauty / Skincare
Kiwi Botanicals - Branding, packaging, omni-channel launch
Olay - Integrated Fearless Campaign
PanOxyl - New Product Photography (shot by Scott)
Nissan Intelligent Mobility - As the global lead for the rebrand of Nissan, I spent 2 years recrafting every element of the brand to position it as a tech leader, moving away from traditional horsepower automotive marketing.
Global Brand Positioning
Stunts / Earned Media
#OMFGtr
#SheDrives
Long Format Storytelling
Kira Stokes
Jesi
Nicole Cogan